Anyone who grew up in a Christian household knows two truths: One, you can learn a lot about biblical themes from a talking cucumber. And two, no holiday season is complete without an Advent calendar.
A religious custom that stems from 19th-century Lutherans in Germany, Advent calendars traditionally mark each day of (you guessed it) Advent — the hopeful season that spans four Sundays leading up to the birth of Jesus Christ, celebrated on Dec. 25. They typically contain compartments or pockets that can be filled with tiny trinkets for kids, which are designed to be opened one at a time as a fun way of counting down the days until Christmas.
In a moderately blasphemous twist, recent adaptations by big-name brands have given Advent calendars secular appeal as a seasonal holiday indulgence for people (and even pets) of all ages. After hitting a mainstream stride in the mid-2010s, Google search interest has peaked several times — folks are anticipating them so hard, in fact, that search interest for the phrase “advent calendar” in June 2024 had already beat out the number from December 2022 (the previous all-time high). It’s popping off in a similar fashion in the midst of the 2024 holiday season.
Much of Advent calendars’ modern popularity can be credited to TikTok, where they’ve starred in myriad unboxing videos that are suspenseful and addictive to watch (in a similar vein as fashion hauls). But it’s also because they’re easy ways for retailers to tempt cagey, inflation-weary consumers into sampling products they may not have purchased otherwise: everything from fancy French jams to Lego sets. Advent calendars are a prime example of “needing a little treat” culture (treatcore? being treat-pilled?) at work.
Some Advent calendars have sold out already at this point in the season. (This is your reminder for next year to shop by Black Friday if you want your picking of all of the Lego ones, or Sephora’s big box for the year.) But if you hurry, you can still order one before carolers start lining up on your doorstep. Keep reading for our curated list of the best Advent calendars for 2024.
