On the same day NVIDIA briefly became the most valuable company in the world, CEO Jensen Huang took to the CES 2025 stage to announce the company’s new, long-awaited Blackwell family of graphic cards. The first salvo of RTX 50 series GPU will arrive in January, with pricing starting at $549 for the RTX 5070 and topping out at an eye-watering $1,999 for the flagship RTX 5090. In between those are the $749 RTX 5070 Ti and $999 RTX 5080. Laptop variants of the desktop GPUs will follow in March, with pricing there starting at $1,299 for 5070-equipped PCs.
NVIDIA kicked off the Blackwell portion of its CES presentation with a demo of a next-generation Assassin’s Creed game featuring the most realistic ray-traced graphics the series has ever featured. “All of this, with AI, is the house that GeForce built,” said Huang, wearing a new snakeskin jacket instead of his signature leather jacket. “Now, AI is coming home to GeForce.”
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