If you’re trying to work out how to fit Threads into your social media workflow, these new updates to the Threads API will help.
Meta has announced the latest range of improvements to the Threads API, which is the connection process that third-party tools use to enable scheduling, posting, etc.
Meta initially launched the Threads API back in June, with the first version enabling scheduling, and post and data retrieval. It then updated it in July with website integration elements.
And now, Meta’s expanding its functionality again, which will give developers more options when integrating Threads into their tools.
As per Meta:
“It’s now possible to reply to, repost and quote public posts or replies surfaced through mention or keyword search, directly from your preferred third-party publishing tools, making it easier to participate in conversations.”
So you’ll have more functional options when interacting with Threads posts via third party tools, if/when they integrate these new functions.
Meta says that you’ll also now be able to use the API to bring back the latest results from specific keyword search queries, which could be helpful for research purposes, while it’s also improved its website integration elements.
And analytics:
“We added shares – the number of times a post was shared outside of the app – to the list of metrics already available via the API – views, likes, replies, reposts and quotes.”
So now, you’ll have more options for managing Threads within your favorite social media management tools, and potentially more ways to engage with Threads through your preferred apps.
Again, it does depend on how developers adapt to the latest API, so they won’t automatically be able to provide these new functionalities. But essentially, more Threads management options are coming, and with the platform now up to 275 million users, it could well become a much bigger consideration for your social media marketing efforts in 2025.
You can read more about the latest Threads API update here.
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