The Monogram has handed over the sales reins for the second half of its sellout.
A Brown Harris New Development Marketing team led by Candice Milano and Malessa Rambarran of the MR Team is taking over sales at the 191-unit project at 135 East 47th Street in Midtown East.
The BHSDM team is taking over sales from Douglas Elliman at the property, which passed the halfway point to sellout earlier this year. A spokesperson for Elliman did not respond to a request for comment.
“Absorption overall has been very good,” said BHSDM president Stephen Kliegerman. He said the building’s ownership felt that with a little over 90 units left to sell, it would be “wise to bring in a fresh approach with new eyes [and] some new marketing ideas” to close out the project over the next 24 months.
Most of the sales thus far have taken place through the bottom half of the building, leaving BHSDM to sell the pricier upper sections (Douglas Elliman sold a $4.8 million penthouse in 2025).
The building will not go through a wholesale repricing, but the team has been “right pricing the units in the building that are remaining to the comps in the building so that the building has a little bit more consistency,” according to Kliegerman.
Amenities include a wellness center, in-house spa, 24-hour concierge and 3,500 square feet of rooftop space.
Developed by Navigation Capital Group, a Manhattan-based affiliate of China’s Hopson Development, the project represented a big bet on the traditionally commercial neighborhood of Midtown East.
The development is just blocks away from prime commercial properties like One Vanderbilt and JPMorgan’s 270 Park Avenue, which Kliegerman said has spurred interest from people who facing return-to-office demands.
“We’re finding a lot more people who want to have a convenient commute and not necessarily be in what historically were the more residential neighborhoods,” he said.
BHSDM also led sales from 2020 to 2023 at the Selene condo, developed by Vanke US and RFR Holding, nearby at 100 East 53rd Street. The project struggled for years amid infighting between Vanke and former partner Aby Rosen as the pandemic roiled the commercial-heavy district. But since 2024, it has put 29 of its 93 units into contract, according to Marketproof.
The MR Team is coming off a successful stint at Minrav Development’s condo development in Kips Bay dubbed the VU, where they’ve sold 97 of the 99 units with just a penthouse and a two-bedroom remaining, according to Marketproof.
Hopson, one of China’s largest property developers, purchased the Monogram site for $115 in 2019 and broke ground a year later. In 2021, Navigation replaced Josh Schuster’s Silverback Capital in the project. In 2024, the developer secured an $185 million inventory loan from Kriss Capital of New York that retired the $156 million construction loan the project received from Fortress Investment Group in 2022.
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