The Farmers’ Museum in Cooperstown, Otsego County, NY, will change its name to Fenimore Farm & Country Village beginning November 1, 2024. “The new name was selected to accurately reflect the property’s long history and to better express the museum’s current focus,” an announcement sent to the press said.
“Fenimore Farm & Country Village communicates dynamism through its unique location, encompassing a broad range of exhibits and activities — everything from a beautiful rural setting and a historic village to special events and programs, and a working farm.”
As part of this announcement, a new graphic identity was developed in conjunction with the new institutional name. A new website, FenimoreFarm.org, will launch on November 1.
The property was originally referred to as Fenimore Farm from the time it was owned by James Fenimore Cooper (1813-1817) and Judge Samuel Nelson (1817-1873).
After it was purchased by Edward Clark in 1876, it became formally known by that name. Edward Clark’s son, Edward Severin Clark, became sole owner of Fenimore Farm in 1896 and transitioned it into a modern dairy farm by experimenting with new breeds of cattle and the latest in agricultural technology.
In 1943, the property opened to the public as The Farmers’ Museum.
The name change is supported through a Market New York grant awarded by Empire State Development and I LOVE NY, New York State’s Division of Tourism.
Illustrations from above: The new branding; and the grounds of Fenimore Farm in Cooperstown looking north (mid-1890s to early 1900s), once owned by James Fenimore Cooper (provided).
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