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William Lauder sells 778 Park Avenue Co-op for $21M

Cosmetics heir William Lauder sold his second Upper East Side co-op in less than a year. 

Lauder sold his 12th-floor unit at 778 Park Avenue for $21.3 million, according to property records. He bought the unit from billionaire financier Ronald Perelman for $24 million in 2023. 

The loss comes less than a year after Lauder sold his co-op at 998 Fifth Avenue for $37.5 million. He purchased that unit for $23.5 million in 2017.

Lauder listed the home for $26.5 million at the end of 2024 before dropping the price to $25 million in Jan. 2025, and dropping it again to $22.5 million at the end of last year, according to StreetEasy. 

Corcoran’s Cathy Franklin and Alexis Bodenheimer had the listing. 

The full-floor home has five bedrooms and five bathrooms, along with two powder rooms and a dedicated staff wing. The western-facing rooms have views of Central Park. 

Accessed via private elevator, the home has three wood-burning fireplaces in the large living room, the formal dining room and a wood-paneled library. 

The buyers are David Rogers, a director at Stone Point Credit, and Elizabeth Dexter, an interior designer, according to property records. 

Built in 1931, the Rosario Candela-designed co-op has 18 apartments, along with a gym, yoga and massage room and a beauty parlor. 

Lauder is not entirely out of the co-op yet. He appears to still own a 14th-floor unit he bought for $27.5 million at the building, property records show. He listed that apartment for $45 million in 2019 and took it off the market two years later, according to StreetEasy. 

Lauder, the chairman of beauty company Estée Lauder, has also been trading properties in Florida in recent years. Last year, he found a buyer for his oceanfront Palm Beach property, which was asking $178 million

He listed the property in 2023 for $200 million, the same year he purchased Rush Limbaugh’s former Palm Beach property for $155 million.

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