Thanks to the generosity of its members and the community, the University of Rochester’s Memorial Art Gallery (MAG) will open its doors to all free of charge sometime in 2027, much sooner than anticipated.
“Making the museum free ensures that everyone can experience the inspiration, learning, and connection that it offers,” says University President Sarah Mangelsdorf. “We are deeply grateful to our donors, partners, and the broader community whose support makes this historic step possible.”
“By eliminating our admission fee for everyone in perpetuity, generations of community members will soon be able to enjoy MAG’s extraordinary collection and benefit from a rich cultural education without cost of entry ever standing in the way,” says Sarah Jesse, the Mary W. and Donald R. Clark Director of the Memorial Art Gallery.
The museum has raised more than $9 million through its Free for All, Forever fundraising efforts, surpassing its original goal and timeline.
The Free for All, Forever initiative was conceived as an endowment, with its earnings covering the loss of admission revenue and costs associated with a rise in attendance, ensuring that general admission remains free for everyone in perpetuity.
Annual gifts and memberships will continue to sustain exhibitions, lectures, school programs, community events, and hands-on creative workshop classes.
The Memorial Art Gallery, is an art museum founded in 1913 by Emily Sibley Watson and given in trust to the University of Rochester. It occupying the southern half of the University’s former Prince Street campus at 500 University Avenue in Rochester, NY.
The Memorial Art Gallery’s collection has grown to more than 13,000 works of art, representing cultures from around the world and across millennia. The permanent collection is renowned for its breadth and its quality.
Visit their website to learn more.
Photo of the University of Rochester’s Memorial Art Gallery (MAG) provided.
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