What else do Gen-Z audiences want from the cinema? Judging by the discourse on social media, teenage and twentysomething viewers want a film they can discuss and dissect. Take, for example, The Drama, which is reported to have cost $28m (£21m) and raked in about $100m (£75m) more than that. It’s a comedy rather than a horror film, and it has two popular stars – Zendaya and Robert Pattinson – but, like Obsession, it stretches a romantic relationship issue to an uncomfortable extreme. It feels as if it’s actually about something.
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